Thursday, September 25, 2008

Give and Take ONE SHEET


GIVE AND TAKE (G&T) is a line of graphic tees and sweatshirts where a portion of the proceeds are directly contributed to a partnered foundation.  The shirts are vintage replicas of charity event tees, similar to what you would find in a thrift store.  The graphics combine the best of old and new, thus creating a wardrobe piece that is timeless but still trendy.  Currently there are [NUMBER OF CHARITIES] affiliated foundations where a combined total of over [$ amount donated to date] has been donated on behalf of G&T.

The socially conscious line was created by graphic designer Shea Mullen, who has done private label in the garment industry for over 15 years.  Tired of creating shirts with negative, but fashion forward, imagery, Mullen was inspired to do something that showed retailers and consumers that it is "cool to care".  Although there are a number of charity endorsed projects on the market, the strength in this line is that it is very personal because it has been inspired by actual people and events, thus making G&T tees not only fashion friendly but emotionally impacting.

For the past three seasons, the line has been picked up by major retailers including Barneys, Saks, Fred Segal, Kitson, and Scoop and the popularity of them is booming.  Many A-list celebrities have contracted G&T to help endorse the line because of their affiliations with the various causes represented by the line.  As a result of the growing popularity, G&T tees have been featured on numerous fashion, celebrity, and charity blogs including the popular trend reports of Daily Candy and E!Online.

All of the tees are printed on 100% cotton, and the colors and cut are
customized to ensure G&T meets Mullen's high standards of design
quality. The tees currently retail for $48 and the sweatshirts [fill in the $].  More information about G&T can be found online at www.giveandtaketees.com

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